SESAVO GUIDE · 5 SEPTEMBER 2026
How is AI visibility measured?
Evaluate mentions, citations and answer context together. Clearly state the prompt set and number of observations behind every result.
Average rank
Add the positions where your brand was recommended and divide by the number of appearances. Ranks of 3, 2, 1, 2 and 1 average to 1.8. Do not treat absences as zero; report them separately through presence.
Mention rate
Divide answers containing your brand by all answers reviewed. Appearing in four of five answers means 80% presence in that sample. It does not represent every AI answer.
Top 3 presence
Divide answers placing your brand in the top three by all completed observations. Read this alongside average rank: a few strong positions do not imply consistent visibility.
Comparable observations
Use the same prompts, language and market. Record the model and observation time. Assess the distribution and direction across repetitions, then review citations and factual accuracy separately.
Further reading
GEO: Generative Engine Optimization ↗