SESAVO GUIDE · 5 SEPTEMBER 2026
What is AEO?
AEO (Answer Engine Optimization) focuses on giving clear, accessible and well-contextualized answers to specific questions.
Answer without delay
State the page’s main question in the heading. Answer directly in the opening paragraph, then explain conditions, examples and limitations. Add information that supports decisions instead of repeating keywords.
Make content accessible
Core text in HTML and discoverable internal links support access. Heading order, mobile readability and descriptive links are part of the content experience.
Use structured data accurately
Markup supplies machine-readable context about visible content. Google says no special schema is required for its AI search experiences. Do not add claims that are absent from the page or treat markup as a visibility guarantee.
Clarify the next step
Follow a definition with an example, decision criterion or practical action. Explain who a product suits and its limitations. Link to relevant content addressing the reader’s next question.
Further reading
Google Search Central ↗